MEDIA RELEASE
1 September 2021
Just Cuts renews support for R U OK Day 2021 with ‘yellow’ campaign
Australia’s largest hairdressing company Just Cuts is calling on Clients and Stylists across Australia to add yellow to their hair this R U OK Day to raise life-changing awareness and funds for R U OK.
Just Cuts aims to donate $5,000 to the non-profit suicide prevention organisation through sparking digital conversations across social media, supporting the aim of the annual mental health day.
Anyone can get involved by adding yellow to their hair on September 9 and uploading their photos using tags #justcutsRUOK and or #justiceRUOK. Just Cuts will donate $1 toward R U OK for every tag.
Just Cuts CEO Amber Manning is looking forward to seeing splashes of yellow all over social media.
“Times are tough for many right now, whether it’s our small business owners in lockdown or our clients missing our salons. However, all our Stylists were still keen to contribute to R U OK in 2021.”
“Every year our owners support R U OK, we ensure we’re supporting their mission – to start conversations. So given many of us are stuck at home what better way than social media this year.”
“You don’t need to dye your hair, you can use beanies, ribbons, headbands, hats and berets. Have fun with your photos and start a conversation using the tags #justcutsRUOK and or #justiceRUOK.”
“Everyone’s mental health has taken a hut during the pandemic, so this R U OK day Just Cuts is making it easy for you to connect online and protect each other while we help raise vital funds.”
To learn more the 2021 R U OK campaign visit the Just Cuts fundraising page:
https://join.ruok.org.au/fundraisers/justcuts/add-a-splash-of-yellow-to-your-hair-for-r-u-ok-day
-ENDS-
Media Contact: Andrew Stewart at Alpha Consulting on 0400 964 222 or via email on astewart@alphaconsulting.global
More about Just Cuts
Just Cuts is an Australian hairdressing franchise that bridges the gap between a barber and a high end hair salon. With salons in every state of Australia, on both the North and South islands New Zealand and the United Kingdom, it is the largest hairdressing company in the Southern Hemisphere. Based on a fixed price, no appointment system, Just Cuts offers clients affordable haircuts from fully qualified hairdressers and performs over 100,000 Style Cut cuts per week across Australia, New Zealand and the United Kingdom.
Celebrating 30 years in 2020, Just Cuts was the brainchild of Denis McFadden, who turned a simple idea into a business concept that would change the hairdressing industry forever. McFadden ran his first ever “no appointment, $6 Style Cut” promotion at his humble Sydney salon, receiving an outstanding response from clients. It was on this basic fixed price initiative that the idea of Just Cuts was born. The following year, the inaugural Just Cuts salon opened its door to the public. And in 1990, the first Just Cuts franchise opened in the suburb of Engadine, in the south of Sydney, New South Wales. Our brand has continued to expand ever since, with over 220 locations across Australia, New Zealand and the United Kingdom.
In 2013, Just Cuts launched JUSTICE Professional – a range of salon quality haircare and styling products available exclusively in all our salons at a competitive, affordable price. The JUSTICE Professional line has something for everyone, including everyday shampoos and conditioners, anti-dandruff and dry scalp treatments, toning products, nourishing leave-in treatments and a range of hair styling waxes and sprays.