25 franchise brands that have leading corporate social responsibility initiatives at the heart of their organisations, from charitable activities to sustainability-focused business models.
METHODOLOGY AND CAUSE
Compiled and curated by our in-house team of franchise journalists to a rigid selection criteria, the list showcases compassionate franchise brands that are positively impacting their communities by not only providing business-in-a-box investment options but demonstrating that charitable, fundraising, empathy and eco-consciousness are paramount in 2021. Here are the brands that have made a true difference over the last year – a year that has seen a global pandemic wreck havoc on families, communities, economies, businesses and more.
Australian hair salon franchise Just Cuts takes corporate social responsibility very seriously.
Having recently fundraised for charities such as The Little Princess Trust and SANE Australia, the head office team, along with franchise owners and stylists, are currently planning further campaigns.
UK general manager David Mathie explained: “In December, we launched the SANE Australia #Hearts4SANE campaign, which raises awareness of mental illnesses and grants funding to this worthwhile cause.
“Clients could come into the salon and donate money towards a blue heart, which they could write messages of encouragement on. These were then stuck to the wall of the salon for the five days of the campaign.”
David added: “Supporting mental health charities is something we feel passionate about as a brand, especially as the COVID-19 pandemic is driving a spike in demand for mental health services. The campaign was so successful that it’s something we will replicate with a U.K.-based mental health charity later this year.”
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www.what-franchise.com/business-advice/running-a-franchise/25-csr-brands-changing-the-world-2021-list-announced
www.globalfranchisemagazine.com/news/25-csr-brands-changing-the-world-2021-list-announced