Just Cuts Franchising Australia - Franchising News Details

Just Cuts™ signs Grant Denyer as brand ambassador

21 May 2015
The Southern Hemisphere’s largest hairdressing network Just Cuts™ has this month announced the signing of TV personality and race car driver, Grant Denyer as their official brand ambassador. Grant Denyer’s association with Just Cuts™ commenced approximately 16 years ago when Just Cuts™ wanted to build brand awareness. Just Cuts™ sponsored Grant Denyer at the start of his car racing career, at the V8 Ute series. Today Just Cuts™ sponsors Denyer in his Australian GT Championship career. 'Just Cuts'™ association with Grant Denyer has continued to grow over the past 16 years. A likeable, humorous and approachable family guy, Grant’s the epitome of Just Cuts™ core brand values,' says Just Cuts™ Founder & CEO, Denis McFadden. 'Our clients can associate with Grant on a number of levels, people recognise Grant from his television appearances on shows such as Family Feud and Australia’s Got Talent as well as his race car driving career,' says McFadden. Denyer’s role will include personal appearances at Just Cuts™ salons and events, use of Denyer’s face on in-store marketing, visual merchandise and advertising, Just Cuts™ logo on Denyer’s racing suit, helmet and Ferrari and exclusive national promotions for Just Cuts™ Clients. 'My relationship with Just Cuts™ goes back to 1999 when they sponsored my first ever race at Bathurst. In many ways, Just Cuts™ were responsible for kick starting my motor racing career, so it’s great to be able to carry on the relationship as an ambassador for the Just Cuts™ brand,' says Denyer. About Just Cuts™ After working as a successful hairdresser in London and Sydney, Just Cuts™ founder and CEO, Denis McFadden, had an idea in the late 80’s to open the first Just Cuts™ salon, which emerged from the changing wants and needs he saw in his clients. The No appointment, fixed price concept was received with an unprecedented response, evident in the 180 Just Cuts™ salons currently in operation today throughout Australia and New Zealand with global growth also on the horizon. In 2015 Just Cuts™ is celebrating 25 years of franchising. The brand offers $29.95 Style Cuts™ cuts regardless of what a Client wants done to their hair; whether its a simple trim or a completely new look, the price remains the same for both male and female clientele. Just Cuts™ also carries a professional retail line, JUSTICE Professional™, which is sold exclusively throughout Just Cuts™ salon in Australia and New Zealand. For further information about Just Cuts™, please visit justcuts.com , email media@justcuts.com or call 02 9527 5444

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