The founder of the business is someone I have known for 30 years and I always find talking to him refreshingly inspiring and uplifting…
In This Episode:
[01:48] Welcome to the show, Denis!
[02:25] Listen, as Denis speaks about his journey from a hairdresser to founding a franchised brand.
[06:23] Denis talks about how he started the Just Cuts brand without really knowing he was building a franchise prototype.
[07:45] He chats about one of his stylists wanting to have a Just Cuts salon, which was his first franchisee.
[10:26] Denis speaks about the early days being more about sponsoring people than actual franchise fees.
[11:41] He details how he used to collect franchise fees, not through haircuts per week instead of percentages.
[14:10] His salons only do haircuts, and the price is the same for men and women.
[14:55] Why don’t you do chemical treatments like colour or perms?
[19:00] The clientele in his salons is split down the middle, 50% women and 50% men.
[20:30] There are no receptionists, clients check themselves in through an IPad, and they have the option of adding ala carte items like a shampoo or a blow-dry.
[25:21] Denis tells us the salons have about a 7% growth each week.
[26:04] What is the number of haircuts each stylist does per day? Is there a benchmark?
[28:28] Business is growing; they now have 231 salons.
[29:11] Denis speaks about embracing technology so they can run salons from different countries.
[30:30] How do you train your staff? Online or in-person?
[32:18] A lot of the franchise owners are not hairstylists, and they get reports from managers that run their salons.
[34:10] Denis says that some owners are more dedicated, but others don’t do as well because they are managing remotely.
[34:48] Are they all franchised, or are there any company-owned salons?
[36:12] Denis explains how they train franchisees, especially if they are not stylists.
[38:27] What apps do you use? Are they for the owners, stylists, or both?
[40:09] He shares that all salons have a POS system with the ability to keep track of all transactions.
[42:46] Denis that the total yearly sales in his salons are approximately 90 million dollars and his goal is to have is retail products “Justice” be 20% of that total.
[43:25] He encourages his franchisees to embrace local charities; he describes some of the charities they support.
[45:45] Denis chats about some of his stylists that have saved a client’s life because they noticed issues on their scalps.
[46:42] Denis, what drives you? What keeps you going? What challenges do you face?
[48:01] He shares about the Olympic games and how many athletes his stylists gave free haircuts too because another company pulled out at the last moment.
[50:27] What are some of the biggest lessons you have learned while growing your business? What advice would you give new business owners?
[52:22] Denis discusses how he retains his 3500 stylists and how they recruit.
[56:29] There are no appointments, and you can’t request a particular stylist at Just Cuts.
[57:15] Denis, thank you so much for being on the show today!
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Special thanks to Denis for sharing his story with me for this week’s episode. Until next time!