18th November 2024: Just Cuts, the Southern Hemisphere’s largest hairdressing franchise, is redefining style with an exciting brand refresh, marking the beginning of a new era in its 30-year journey.
The brand refresh, crafted in partnership with multidisciplinary creative agency The General Store, introduces a modern identity for Just Cuts. It celebrates the essence of Just Cuts: affordable, no-appointment-needed Style Cuts whilst inviting more clients to take advantage of the Just Cuts advantage.
As part of the brand refresh, Just Cuts has introduced its "Salon of the Future" concept. The refreshed salon designs rolling out across the country.
The Just Cuts Salons of the Future are bright, contemporary and inviting, embracing a new palette of colours and finishes.
At the heart of the redesign is the philosophy that style should be accessible to everyone. The new Salon environment welcomes clients to explore products and enjoy services in a comfortable, family-friendly setting that celebrates their local communities.
The digital Check-In Kiosk and the Just Cuts App which provides real-time salon wait-times, online Check-In, and loyalty rewards, offers a seamless experience that caters to busy individuals and families.
The refresh goes beyond the Salon chair, inviting more clients to discover the Just Cuts difference. The refreshed Just Cuts logo now features a sleek black design and brand guidelines that aligns with the fresh new salon aesthetics.
The rebrand reflects the evolution of Just Cuts and style. The refreshed identity reflects a larger commitment to helping everyday Australians, particularly those who might typically visit local hairdressers, experience the benefits of Just Cuts’ expertise, convenience, and value.
Just Cuts CEO Amber Manning (who is available for interview):
“At Just Cuts, our mission is simple: we specialise in Style Cuts for men, women, and children of all ages. Just Cuts has always been about offering everyday Australians a place to get an expert haircut easily.”
“This refresh brings a modern vibe to our classic Just Cuts values. We're proud of our heritage, and this new look reflects both where we've come from and where we're going. We're staying true to what our Clients love—quality, simplicity, and making sure every visit is a great experience."
Quotes attributable to Madeleine Livesey, Partner at The General Store:
“It’s been an absolute pleasure working with the Just Cuts team to open the brand and salon experience up to a style conscious yet cost conscious consumer. The classic wordmark, now made black, stays true to Just Cuts’ iconic heritage and the refreshed imagery sand salon design celebrates individual style and the hundreds of local communities that the brand operates in.”
For more information about Just Cuts visit https://www.justcuts.com.au
For media enquiries please contact Sari-Elle Kraemer on 0407284457 or via email on skraemer@alphaconsulting.global
More about Just Cuts
Just for you. Since 1982.
In 1982 Denis McFadden had to wait 3 months to vacate a lease he no longer needed as he had already moved his Sydney salon business. To keep things simple, he decided to hold a promotion offering a ‘no appointment’ $7 Style Cut for all Clients.
The response was outstanding, and that day marked the moment the Just Cuts brand was born.
Just Cuts is an Australian hairdressing franchise that bridges the gap between a barber and a high-end hair salon. With salons in every state of Australia, on both the North and South islands of New Zealand and the United Kingdom, it is the largest hairdressing company in the Southern Hemisphere.
Based on a fixed price, no appointment system, Just Cuts offers clients affordable haircuts from fully qualified hairdressers and performs over 100,000 Style Cut cuts per week across the globe.
For more information visit https://www.justcuts.com.au
More about The General Store:
The General Store is a multidisciplinary creative agency established in 2012 by Matt Newell. The agency specialises in working with retailers across strategy, advertising, architecture, digital and design. For more information visit http://www.thegstore.com.au
For further information:
Madeleine Livesey
Partner
The General Store
madeleine;livesey@thegstore.com.au
0412404075