Intu Chapelfield is a large indoor shopping mall in Norwich city centre, on a site previously occupied by the Caleys (later Rowntree Mackintosh and Nestlé) chocolate factory.
The centre opened on 21 September 2005, featuring a new three-floor flagship House of Fraser department store. It was claimed to be the largest shopping centre to open in Britain in 2005, with 80 shops and 17 cafés and restaurants.
It has become one of the most popular shopping destinations in the region and has helped to cement Norwich's position as one of the top ten shopping destinations in the UK.
Like many new retail developments, Chapelfield opened amid fanfare and local controversy, with a feeling in some quarters that the development brought little real value to the city centre, but instead was turning Norwich into another clone city, with another shopping centre already open in the city centre, Castle Mall.
Criticism was levelled at the new development that the 'new' shops are mostly stores that have re-located from elsewhere in the city centre. The developers responded, however, that 50 per cent of the stores were 'completely new to Norwich' including the only House of Fraser store in the region.
The centre was re-branded as "intu Chapelfield" in 2013 following the renaming of parent Capital Shopping Centres Group plc as "intu properties plc"